New Arrivals

How does a product get into this catalog?

The sports nutrition market produces dozens of new launches every month. The vast majority are not new products: they are new flavors, new packaging, or old formulas relaunched under another name. Our job is primarily to sort through them.

Four criteria decide, and they are simple.

Does the product fill a real gap? This is the first filter, and the most selective. Another protein adds nothing when the protein section already covers all digestive tolerances and all budgets. On the other hand, a neutral format where everything is flavored, a stimulant-free formula in a booster section saturated with caffeine, or a protein source adapted to a dietary exclusion meet a demand that we hear at the counter.

Is the label legible? Quantities indicated ingredient by ingredient, protein content displayed per 100g and not just per serving, no proprietary blend that hides proportions. A brand that details its dosages has nothing to hide; the opposite is rarely a coincidence.

Are the dosages useful, and is the price justified? An ingredient present in symbolic quantity, only to appear on the front of the tub, does not count — this is true for pre-workout matrices as well as vitamin complexes. As for the price, it is judged by the gram of active ingredient, not by the kilo of powder. Many launches fail on this single criterion.

What makes us reject a product?

We refuse more references than we accept. The reasons always come down to the same ones.

A promise the product cannot keep. A dietary supplement does not cure, heal, or cause weight loss on its own. When an argument relies on health claims that go beyond what European regulations allow, we do not list the reference — regardless of the product's success elsewhere.

A decorative dosage. Twenty ingredients at unusable doses are worth less than one correctly dosed. This is particularly common in "all-in-one" formulas and plant complexes.

A duplicate. If a reference does exactly what a product on the shelf already does, without being better or cheaper, it only lengthens the list and complicates your choice. A larger shelf is not a more useful shelf.

Vague traceability, or a price unrelated to the content. Unspecified origin, manufacturer impossible to identify, incomplete labeling: all reasons to move on. And some brands primarily charge for an image — we prefer to sell you the same active ingredient cheaper under a less spectacular label.

Is novelty necessarily progress?

No, and this is probably the most useful point on this page.

The most well-established products on the market are also the oldest. Creatine monohydrate has been studied for decades and remains the best; newer forms cost more without clearly demonstrated advantages. Whey proteins have not seen a technological breakthrough in a long time: what changes are the flavors and filtration processes, not the nature of what you drink.

A new product also has a handicap that established products no longer have: no one has used it for a long time yet. This is not a reason to distrust it on principle, it is a reason not to replace a product that suits you with a product that has just been released.

The right way to use this page, therefore: to look for what is missing from your routine, not to completely revamp it. If you are just starting out, do not start here — our getting started guide will tell you what to buy first, and the entire sports nutrition section will give you the map.

Frequently Asked Questions

How often does this page change?

At the pace of arrivals, which is not regular. Some months bring nothing worth listing, others several references at once. We prefer a page that changes little to a page filled for volume.

Is a new supplement controlled before being sold in France?

Not like a medicine, and the nuance matters. A food supplement receives no prior market authorization: the manufacturer or importer must declare the product to the administration before its commercialization, and it is they who are responsible for its compliance — composition, maximum doses, labeling, claims. DGCCRF controls then intervene, by sampling. Two practical consequences: a new product is not "validated" by an authority simply because it is for sale, and a product purchased outside the European circuit completely escapes this framework. This is precisely why we filter what enters the shelves rather than listing everything.

Is a new product more expensive?

Often, yes, at the beginning of commercialization. This is an additional reason to wait if the product you already use suits you. The price per gram of active ingredient remains the good arbiter, regardless of the release date.

Should supplements be changed regularly?

No. The idea that the body "gets used to" a protein or creatine, and that it should therefore be changed, has no basis: these are nutrients, not molecules with tolerance. The only exception is caffeine, where habituation is real and managed by breaks, not by changing brands. A supplement that suits you, that you digest well, and that you take regularly is better than three products tried for a month each — it is regularity, not variety, that produces results.

Are new forms of creatine better than monohydrate?

None has demonstrated this to date. HCL, Kre-Alkalyn, buffered creatine, esters: all claim to be better absorbed or tolerated, and all cost more per gram. Monohydrate remains the most studied form, the only one covered by an authorized European claim from 3g per day, and by far the cheapest. If bloating is your problem, a micronized version or a split dose solves the issue without changing the molecule. This is the typical example of a "novelty" that is not one.

Can I request that a product be listed?

Yes, and this is often how references enter the catalog: a request that comes up several times at the counter carries more weight than a commercial argument. We cannot obtain everything, as some brands do not distribute in France.

Can one try a small format before committing?

This is what we systematically advise for a reference you are not familiar with, especially for flavors. A large format buys a better price per kilo, but only if you finish the tub: a 2kg bucket of a flavor that disgusts you costs infinitely more than a small individual format. When the product exists as a sample or in small packaging, we offer it; otherwise, the store remains the best place to get an idea before ordering.

How do I know if a new product is for me?

Ask yourself the question the other way around: what problem do you have today that your routine doesn't solve? A lack of protein, difficult digestion, long sessions in summer, end of days where nothing holds up. If no new product addresses any of these points, none concerns you — and that's perfectly fine.

Are new products available in-store and online?

In the vast majority of cases, yes, and at the same time: what you see on this page is what we have in stock in Vendargues. It sometimes happens that a limited arrival sells out quickly on one channel or the other; in this case, a call or message before you visit will save you a trip. Orders placed before 2 p.m. are shipped the same day, and in-store pickup is ready within two hours maximum.

How can I be notified of new arrivals?

This page is the most reliable source: it is updated with every new listing, without delay. The simplest way is to bookmark it and check it from time to time, rather than waiting for an announcement. And if you are looking for a specific product that we don't yet carry, let us know: we note requests, and this is often what triggers an order from the distributor.

Where to see the latest arrivals near Montpellier?

New products are highlighted in our store in Vendargues, about ten minutes from Montpellier. This is the best place to judge a product you don't know: read the entire label, compare with what's already on the shelf, and be told frankly when the new product doesn't offer anything more than the product next to it. We also ship everywhere in France and Europe. If you are coming from the agglomeration, our page sports nutrition in Montpellier details the two routes and the actual travel time.

To explore by family rather than by arrival date: proteins, creatine, amino acids, pre-workout, electrolytes, fat burners, vitamins and minerals, omega 3, collagen, weight gain, weight loss, bars and protein snacks, or accessories.

Food supplements are part of a varied and balanced diet and a healthy lifestyle, which they do not replace. This information does not replace medical advice.